Prosper Consumer Spending Forecast Now Available through Prosper’s InsightCenter™ Technology Worthington, OH – 6/19/2014 Building upon its offering of Smart Data apps that deliver strategic insights for executives, Prosper Insights & Analytics™ has released the Prosper Consumer Spending Forecast to
Big Data And The Madness Of Crowds
The latest from Prosper Now’s Blog on Forbes.com… In his 1841 book Extraordinary Popular Delusions and the Madness of Crowds, Charles MacKay wrote of the crowd psychology that drive numerous “National Delusions,” “Peculiar Follies,” and “Psychological Delusions.” Among the various manias were the
David Vs. Goliath: Why Little Data Will Win Over Big Data
In the Bible, David a young man, probably a teenager, defeated the nine-foot Philistine named Goliath with a sling and a pouch full of stones. Until David came forward, King Saul and the Israelite army had been taunted and intimidated
Three Legs Of Big Data Stool Needed For Success
Success in the big data world is far more than what many of the software and hardware vendors would have you believe. Simply buying software does not qualify as being in the big data world. It may only mean that
Infographic: Latest ProsperChina™ Consumer Snapshot Looks At Luxury Consumers in China
Snapshot Provides Valuable Insights For Marketers in Both United States and China Worthington, OH – 4/4/2014 ProsperChina™ has released the latest in a series of Consumer Snapshot Infographics, available in both English and Chinese, to provide global marketers with a
Is Big Data Today’s Sock Puppet?
Recently I overheard someone say, “If I get one more email or see another self-serving article or conference extolling all the unbelievable ways digital surveillance (AKA big data) can be used to solve just about every problem known to modern
Going Beyond Big Data To Knowledge
“Ipsa scientia potestas est” (“knowledge itself is power”), Sir Francis Bacon Don’t believe the big data hype Over the last month, I have written about all the hype surrounding big data including how it equals a big headache for executives
Prosper’s New Health InsightCenter™ Provides A Spotlight For Marketers In A Turbulent Healthcare Market
February 05, 2014 In coping with the upheaval in the healthcare market, many providers from insurance companies to hospitals will turn to advertising as a way of promoting their services to confused consumers. Millions of dollars could be wasted unless
Year Of Reckoning For Brick And Mortar Retailers
For Brick and Mortar (BAM) retailers, 2014 will prove to be another challenging year. As economists talk of a slow and gradual recovery (latest jobs numbers indicate recovery will be at a snail’s pace), BAMs will be hard pressed to
Insights You Can Use
Big data can be a big challenge. Zeroing in on the right information is crucial, especially in an uncertain economic environment. Below are a few examples of how different industry thought leaders are using Prosper Insights & Analytics’ smart data