Retail and Brands

You know what your consumers did…We can tell you what they want and what they are going to do.

Prosper Insights and Predictive Analytics Buyer Personas

Customized Buyer Personas

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Predictive Analytics

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2MM US Consumer Surveys Collected

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Seven Years of Chinese Consumer Intent Datasets

Buyer Personas Based on Actual Human Intent

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Stop fooling yourself with attribution metrics based upon traditional retail data inputs and focus on understanding your consumer’s actual intent.

Our collection of emotional data on happiness, impulsivity, and spending mood adds the ‘human element’ so you can create targeted consumer profiles. This allows you to accurately predict the path your retail consumers will take and gain deeper insights into their intent in order to drive more sales…all with the click of a button.

Turn Retail Data Into Insights…In Real-Time

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Prosper’s cloud-based brand and retail InsightCenters™ require no IT support, are easy-to-use, and enable you to share valuable insights across your business with the click of a button.

Our unique consumer goods and retail data includes shopper research, digital vs. brick-and-mortar, digital media influence, brand purchased most often, purchase frequency, store shopped most often, average spend, and in-store behavior. You’ll know what your consumers want because they say it.

Powerful Insights For Retailers and Brands

Prosper’s consumer data insights measure consumer confidence, spending, impulsivity, and mood. We track virtually all the purchase categories that consumers are involved in and our U.S. datasets provide consumer segmentation insights on 300+ specific retailers and 500+ brands.

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Competitor Analysis

Know who your consumer is spending with, where your business is being threatened, and how to respond.

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Customer Personas

Know where your target consumers are, how to communicate with them, how they spend, where they spend and why.

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Marketing & Communication

Know which media platforms influence your customers, how to talk to them, and how to increase your market share.

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Consumer Snapshot

Access our monthly consumer snapshot to learn how consumer sentiment is impacting spending patterns.

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Macro Predictive Analytic Models

New Confidence Indices (NCI), is a set of macro forward-looking predictive analytics which provides improved insights of consumer behavior in relation to consumers’ assessment of the climate.

Featured Partners

Prosper Insights & Analytics Client logo T Mobile
Prosper Insights & Analytics Client logo Philips
Prosper Insights & Analytics Client logo Steinmart
Prosper Insights & Analytics Client logo mcdonalds
Prosper Insights & Analytics Client logo Costco
Prosper Insights & Analytics Client logo Fung
Prosper Insights & Analytics Client logo ConAgra

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