Targeted Consumer Personas
POS Data Enhancement
Increase Your Competitive Advantage. Know Your Customers.
To many, credit card issuers seem like a commodity business with no rhyme or reason. Leading market participants use Prosper’s unique datasets and analytics to uncover hidden local market propensities in POS data to accurately anticipate consumers’ future purchase intentions while never exposing confidential data.
To create a competitive advantage in today’s data-driven landscape, organizations must seek “unique data” and not be satisfied with only lagging indicators like “transaction data”. Prosper’ syndicated datasets help you stay engaged with your consumers by creating “buying personas” that enable you to provide products they need and services they want.
Turn Consumer Data into Financial Insights…In Real Time.
Prosper Insights & Analytics helps you harness data to predict emerging trends, consumer needs and competitive intelligence. Accurate and predictive data mandate a human element. We integrate a multitude of datasets, among which are macroeconomic, demographic, intentional, and attitudinal data to deliver the business intelligence you need to leverage consumer insights and make informed tactical and strategic decisions.
Our InsightCenters™ serving the financial services marketplace are easy-to-access, and user-friendly, enabling you to share valuable insights across your business enterprise without the need for internal IT support.
Powerful Insights for Financial Service Companies
Prosper’s consumer data insights measure consumer confidence, spending, impulsivity, and mood. We track virtually all the purchase categories that consumers are involved in and our U.S. datasets provide consumer segmentation insights on 300+ specific retailers and 500+ brands.
POS Data Enhancement
Aggregate Prosper’s data with your POS data to create a unique “360 degree” view of your consumer.
Know who your consumer is spending with, where your business is being threatened, and how to respond.
Know where your target consumers are, how to communicate with them, how they spend, where they spend and why.
Marketing & Communication
Know which media platforms influence your consumers, how to talk to them, and how to increase your market share.
Make better business decisions faster. Get in touch!
Get the tools you need to integrate, analyze, visualize, and deliver actionable insights.