Prosper Insights and Analytics is a creator and curator of high quality, accurate, zero-party consumer data that helps our customers increase their marketing ROI through privacy compliant marketing models, improved sales forecasts, better customer relationships, and unique predictive analytics for improved business management.
Our data assets are so robust and rich in quality data that they are relied upon by hundreds of the world’s largest brands, media companies, websites, trade associations, and Wall Street firms to help them create alpha, improve their customer and market knowledge, and be able to see the future first for a strategic competitive advantage.
We recognize that not all data is created equal and that bad data corrupts more models and decision making than any other issue. Our data has been instrumental in helping our clients launch new products that have created billions of dollars of new value and make proactive decisions before market events occur. We create accurate data for inputs to generate outcomes for improved corporate decision making and to grow revenues.
Targeted Consumer Personas
Predictive Analytics
Propensity Modeling
Rediscover The Source Of Power For Your Business. Your Customers
Are your customer personas based on outdated gross audience estimates, attribution models full of data from bots and questionable view-ability measures from digital media firms? We can help!
Prosper Insights & Analytics’ proprietary collection of datasets allow you to create personas based on consumer intention and attitudes concerning shopping and media use. Clients use these personas to predict consumer behavior using unique attributes such as emotion, happiness, impulsivity, and mood so you can create a strategy that accurately reflects demand and drives more revenue.
Make Evidence-Based Decisions…in Real-Time
Our syndicated datasets have over 3000 key data points collected over 20 years from 2.5 million survey respondents…and growing monthly. Integrated with your unique customer data, internal data and even other third-party data, you will have a complete forward-looking view into your consumers’ intended spending plans, behaviors, and which media influences them more to make a purchase decision.
And it will all be displayed through an easy-to-use, cloud based platform enabling you to make informed decisions with the click of a button.
Prosper’s consumer data insights measure consumer confidence, spending, impulsivity, and mood. We track virtually all the purchase categories that consumers are involved in and our U.S. datasets provide consumer segmentation insights on 300+ specific retailers and 500+ brands. Industries include: CPG, QSR, Retail/Brand, Automotive, Mobile, Financial Services, Marketing Technology, Media, Entertainment, E-Commerce, and Healthcare.
Make better business decisions with detailed, rich, accurate, zero-party data.
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Get the tools you need to integrate, analyze, visualize, and deliver actionable predictive analytics and insights.