Prosper Insights & Analytics™ participated with Oracle on an OpenWorld panel, “Changing Consumer Markets from Improbable to Inevitable,” which focused on how technology and big data are enabling a new era of sense and respond for brands and retailers.
New Data Provides Antidote for Ad Fraud
Newly Released Media Behaviors & Influence™ Study Provides Marketers in Disrupted Media Market with Real Data from Real People for Increased ROI Worthington, OH – 3/13/2017 As advertisers continue to struggle with disruption in the media world, including a decline
Amazon Intel from Fung & Prosper
Columbus, Ohio and New York — November 17, 2016 Prosper Insights & Analytics™, a leading provider of business intelligence solutions, and international think tank Fung Global Retail & Technology announced today that they have expanded their strategic alliance to include
New Prosper Index Shows E-Commerce Loyalty Down for Macys.com, Flat for Target.com
Worthington, Ohio—9/13/2016—Prosper Insights & Analytics™ has launched the E-Commerce Preference Index which is part of Prosper’s Digital Shopper InsightCenter™. A recent analysis of the index suggests that while Macy’s has committed to doing more online, preference is down year-over-year for
How Digital and New Competitors are Impacting Grocery
Guest post by Ron Lunde, Senior Marketing, Advertising Executive & Market Strategy Consultant Choices = Disruption What must companies do today to generate billions of dollars in revenue, create thousands of jobs, reward investors and sustain the environment —Survive? They have
Chinese Consumers More Online Oriented, Confident In Economy Than American Counterparts
From Forbes on July 14, 2016: According to Fung Global Retail & Technology’s recently released report titled The State of Consumers in the US and China, there are some stark differences between US and Chinese consumers, including in terms of consumer sentiment
New Consumer Intelligence Service Helps Retailers Identify And Respond To Amazon Threat
Worthington, OH – 4/14/16 Prosper Insights & Analytics™ has launched the Amazon Shopper Intelligence service which is part of Prosper’s competitive intelligence suite of products. This unique service provides essential insights missing from most retailers’ loyalty data, including encroachment by
New VAB Report Highlights Black Consumers’ Buying Power in Snack Marketplace
From Forbes on March 21, 2016: Black consumers make a significant contribution to the bottom lines of CPG’s in the snack marketplace according to a new study from the Video Advertising Bureau (VAB). The study called “Insights on Black Consumers; Treats & Sweets”
The Internet Of Things Comes To The C-Suite
Prosper Insights & Analytics Streamlines Information Flow For Faster Access And Better Decisions Worthington, OH – 12/15/15 Top performing executives who wish to have key performance indicators available in real time will now get their wish granted by a new
Shanghai Institute of Commercial Development Receives Grant for Prosper Consumer Analytics and Insight Development
The Prosper Foundation continues to supports predictive analytics education and development of actionable insights. Worthington, OH – 10/15/15 The Prosper Foundation has announced that the Shanghai Institute of Commercial Development (SICD) is the latest university to receive a grant of