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Prosper Insights & Analytics

ad waste

Solving The Ad Waste Issue: A Possibility Or A Dream?

From Forbes on July 12, 2016: The conference agenda contained a session that jumped off the page and whacked me on the side of the head. It promoted a 6 Step Program for guaranteed marketing improvement and elimination of ad waste.

Prosper Insights July 12, 2016 Marketing, Media, Media Influence Read more

Has Big Data Taken The Human Out Of Human Behavior?

The latest from Prosper on Forbes.com… Consumer Transactions And Clicks Provide Incomplete Picture For Marketers In junior high school sciences, I learned about Homo sapiens, otherwise known as human beings. I recall that humans are distinguished from other animals by their superior

Prosper Insights February 2, 2016 Marketing, Media, Media Influence, Neuromarketing Read more

A Farewell To Ratings

The latest from Prosper on Forbes.com… Most marketers today would freely admit that consumers control the marketplace. This is vastly different from the bygone mass marketing era where large media organizations accumulated audiences based on content and availability in order to sell

Prosper Insights November 5, 2015 Media, Media Influence Read more

The Silent Killer Of Corporate Profits: Ad Waste

The latest from Prosper on Forbes.com… All of the items below are from recent headlines or research reports and they depict the turmoil and turbulence in today’s advertising world caused when advertisers attempt to deal with a new technology-driven media environment. Item: 56% of

Prosper Insights May 8, 2015 Media, Media Influence Read more
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