From Forbes on August 22, 2016: Newly released research by Drs. Martin Block and Don Schultz of the Medill School of Integrated Marketing Communications at Northwestern University has uncovered a significant group of potential voters who represent 30% of the population
Today all marketers are faced with an uncertain economy, intense competition and consumers who are in control. Finding a way to better understand consumers and more effectively and efficiently communicate in this new consumer-driven environment is a big challenge to
Prosper’s latest grant provides more insight Into media influence as a means for better advertising outcomes. WORTHINGTON, OH (PRWEB) AUGUST 18, 2015 With its latest grant, the Prosper Foundation is pleased to continue to support the initiatives of the Applied
The Prosper Foundation Continues to Support Predictive Analytics Education and Workforce Development 2015 Grant Recipients Include Leading U.S. Universities and First European University Worthington, OH – 4/30/15 As companies continue to decipher big data, the ability of users to identify
The latest from Prosper on Forbes.com… The fusion of science and technology is fostering a new era of growth for the marketing tech category. The need for data-driven communication solutions brought about by the growth of the Internet has fueled this growth.
The latest from Prosper on Forbes.com… Gary Drenik, CEO of Prosper, recently talked with Dr. Martin Block, a professor from the Medill School at Northwestern and a member of the Applied Neuromarketing Consortium, to discuss new research on Neuromarketing just published in Frontiers