The latest from Prosper on Forbes.com… Most marketers today would freely admit that consumers control the marketplace. This is vastly different from the bygone mass marketing era where large media organizations accumulated audiences based on content and availability in order to sell
Prosper’s Neuromarketing Insights
Today all marketers are faced with an uncertain economy, intense competition and consumers who are in control. Finding a way to better understand consumers and more effectively and efficiently communicate in this new consumer-driven environment is a big challenge to
Prosper Integrates Science of Influence Metrics into Learning Evolution’s Online Training Programs for Consumer Packaged Goods (CPG) Companies and Retailers
Worthington, OH – 4/2/2015 Consumer packaged goods (CPG) companies recognize their vital role in coordinating category management and shopper insights to help retailers keep up with the ever-changing consumer. To meet this need, Learning Evolution and Prosper Technologies have expanded
Insights You Can Use
Big data can be a big challenge. Zeroing in on the right information is crucial, especially in an uncertain economic environment. Below are a few examples of how different industry thought leaders are using Prosper Insights & Analytics’ smart data