Everywhere you turn today it seems like someone is hawking something to do with big data—today’s corporate “must have”. It seems that all the buzz and hype usually gets down to some very tactical application/outcome which sounds an awful lot
Prosper Insights & Analytics Releases Holiday 2013 Retail Winners & Losers at Morgan Stanley Global Consumer and Retail Conference
Worthington, OH – November 19, 2013 Prosper Insights & Analytics, a leading provider of advanced business intelligence, released the Holiday 2013 Retail Winners & Losers at the Morgan Stanley Global Consumer and Retail Conference today. Pam Goodfellow, principal analyst for the firm,
ProsperChina™ Consumer Snapshot Q3 2013
The Q3 2013 Chinese Consumer Snapshot video is a brief look at young Chinese consumers’ economic sentiment compared to their U.S. counterparts. It also draws comparisons between the two groups regarding topics such as practicality, purchase intentions, online research and dining out.
Jim Follett to Lead Strategic Licensing Initiatives for Prosper Technologies
Worthington, OH – 10/23/2013 U.S. analytics software company Prosper Technologies has appointed Jim Follett, formerly CEO of Authentic Response, Inc., as a strategic advisor for its InsightCenter™ licensing initiatives. Jim will develop arrangements with both information companies to enhance and
Prosper® Smart Data Apps Uncover Insights Previously Unknown to Executives
Auto Sales Outlook, Retail Spending Outlook and Lost Opportunity Smart Data Apps Now Available through Prosper’s InsightCenter™ Technology Worthington, OH – 9/18/2013 Prosper Insights & Analytics has released its latest Smart Data Apps, including the Prosper Auto Outlook, the Retail
Prosper Insights & Analytics™ Unveils Promotional Influence Score and Shopper Marketing App to Help Marketers Better Understand Shoppers
Insight-rich app provides answers needed to drive Shopper Marketing decisions Worthington, OH – 7/24/2013 An increasingly connected and elusive shopper already proves challenging for companies in a competitive marketplace. With excess amounts of Big Data muddying the waters, it’s easy
Best Buy’s Showrooming Strategy Resonating with Mobile Shoppers
Target and Walmart May Have Reason to Fear Amazon.com Worthington, OH – 6/26/2013 Best Buy’s initiatives to combat showrooming among its customers have been well-documented, and it appears that the big box’s efforts to thwart Amazon.com may be paying off
Innovation Fast and Furious in Mobile Space, But Slow and Steady May Win the Race
Loyalty Lacking Among Leading Wireless Service Providers Worthington, OH – 5/28/2013 The mobile market is as competitive as ever with new innovations around every corner. But as companies look to delight consumers with the latest technology, it appears that the
In Chaotic and Complex Big Data World, Prosper Insights & Analytics™ Unveils Next Generation Business Intelligence Services Focused on Smart Data
Worthington, OH – 5/22/2013 Going Beyond Automated Web Optimization to Help Humans Make Core Business Decisions Big data expertise is scarce, platforms are expensive, and there is great uncertainty about what types of business opportunities can be created using big
Though Android Continues to Climb, Millennials Are Looking to Apple
While Apple mildly beat analysts’ expectations, looking forward into Q2 it appears that the tech giant’s road won’t be getting much easier to travel. Among consumers planning to purchase a mobile phone in the next three months (April, May, or