From Forbes on May 16, 2016: Heading off its dismal report of a 3.9% same-store sales decline for Q1 2016, Kohl’s, the retail favorite of discount-loving shoppers nationwide, recently made a technological splash with the announcement that they were simplifying the
Consumer Snapshot – May 2016
Latest consumer insights for May 2016. For more: www.ConsumerSnapshot.com
Changing Consumers Drive Increase In Amazon Shopper Preference And Soft Auto Outook
From Forbes on May 2, 2016: Today’s consumers continue to evolve, which is evident in their shopping behaviors and purchase intentions. Deborah Weinswig, Managing Director of Fung Global Retail & Technology, has weighed in again this month on some of Prosper’s leading indicator analytics including
Prosper’s Political Changer Score Identifies Voters Unhappy with Government, Excited for Election and Looking for Change
Worthington, OH – 5/3/16 Voters are rejecting the old traditional party ideology which has been illustrated in a hotly contested presidential primary and will likely carry over to the presidential election. It is important for campaign marketers to recognize that
The Hidden Danger In Brick And Mortar Customer Files: Amazon Prime Members
From Forbes on April 27, 2016: Retailers have become very adept at mining customer transaction files looking for some obscure data point that may help them become more knowledgeable about their customers. However, hidden from these instore shopper analytics are all
Lowe’s Poised As Successor To The Sears Appliance Empire
From Forbes on April 26, 2016: With speculation about the future of Sears Holdings running rampant among analysts and amid news of additional store closures, one has to wonder which retailers might step up with shoppers should a Sears shutdown become a
The Prosper Foundation Continues to Support Predictive Analytics through Latest Grant to Columbia Business School
WORTHINGTON, OH — 4/25/16 — The Prosper Foundation has announced that the Columbia Business School – Center on Global Brand Leadership is the latest university to receive a grant of relevant consumer data and analytic tools to help prepare students for
Consumer Snapshot – April 2016
Latest consumer insights for April 2016. For more: www.ConsumerSnapshot.com
New Consumer Intelligence Service Helps Retailers Identify And Respond To Amazon Threat
Worthington, OH – 4/14/16 Prosper Insights & Analytics™ has launched the Amazon Shopper Intelligence service which is part of Prosper’s competitive intelligence suite of products. This unique service provides essential insights missing from most retailers’ loyalty data, including encroachment by
Predictive Model Conundrum: If No One Knows Where We Are Headed, How Will We Know When We Get There?
From Forbes on April 7, 2016: Ever since the great recession of 2008, which seemed to surprise most economic prognosticators, it appears that there has been an increased interest in predictive analytics. Unfortunately, even with this new interest about the future,