Latest consumer discoveries for February 2014. For more: www.ConsumerSnapshot.com
Year Of Reckoning For Brick And Mortar Retailers
For Brick and Mortar (BAM) retailers, 2014 will prove to be another challenging year. As economists talk of a slow and gradual recovery (latest jobs numbers indicate recovery will be at a snail’s pace), BAMs will be hard pressed to
Amazon Sets The Standard For Shopper Security While Target Struggles
When we released our predictions for Holiday Winners and Losers in November, Target was poised for a “win” in a not-so-robust, hyper-competitive season of shopping. With a nice mix of heavy-spending Gen X-ers as well as a base of those covetable
Best Buy’s Showrooming Strategy Resonating with Mobile Shoppers
Target and Walmart May Have Reason to Fear Amazon.com Worthington, OH – 6/26/2013 Best Buy’s initiatives to combat showrooming among its customers have been well-documented, and it appears that the big box’s efforts to thwart Amazon.com may be paying off
Amazon Prime Members: Why Macy’s, Kohl’s, and DSW Should Be Worried About Them
While it remains to be seen how (or if) the 2013 Marketplace Fairness Act will impact sales for Amazon.com, what we do know is that the online leader seems to have a loyal constituency in its Amazon Prime Membership. For
How to Turn Best Buy Shoppers into Best Buy Buyers
Best Buy‘s problem isn’t shopper traffic, it’s buyer traffic. Beginning on March 3, the big box will take yet another step to remedy this [very big] problem, when it beings a permanent price matching policy aimed squarely at low-price competitors