From Forbes on August 22, 2016: Newly released research by Drs. Martin Block and Don Schultz of the Medill School of Integrated Marketing Communications at Northwestern University has uncovered a significant group of potential voters who represent 30% of the population
New Database Goes Beyond Voter History, Taps Into Emotions Driving 2016 Campaign
Worthington, OH – 3/18/16 — Voters are said to be angry this year and Political Mindset data from Prosper Insights & Analytics™ confirms that many are unhappy with government and seek a non-politician as a solution. This unhappiness is also
Independent Voters Trump Partisan Voters in Their Thinking
Independent Voters Trump Partisan Voters in Their Thinking Worthington, OH – 2/16/16 The 2016 election has so far been an election unlike any other experienced in recent times. Emotions are at the forefront and understanding independent voters, especially the large