Worthington, Ohio—9/13/2016—Prosper Insights & Analytics™ has launched the E-Commerce Preference Index which is part of Prosper’s Digital Shopper InsightCenter™. A recent analysis of the index suggests that while Macy’s has committed to doing more online, preference is down year-over-year for
Wal-Mart’s Dot Com Dilemma Won’t Be Solved By Jet.com
From Forbes on August 12, 2016: The recent record-setting acquisition of e-commerce start-up Jet.com has certainly given Wal-Mart Stores its fair share of headlines lately. The deal, which is still subject to regulatory approval, has been heralded as Wal-Mart’s strike back
The Hidden Danger In Brick And Mortar Customer Files: Amazon Prime Members
From Forbes on April 27, 2016: Retailers have become very adept at mining customer transaction files looking for some obscure data point that may help them become more knowledgeable about their customers. However, hidden from these instore shopper analytics are all
TaoBao.com #1 Destination for Apparel in China, But Net Promoter Score* is Low
New infographic from ProsperChina highlights top apparel destinations and compares their Net Promoter Scores. It also provides the latest insights regarding Chinese consumers’ feelings about fashion and their country of origin preferences for branded apparel. Worthington, OH – 1/28/2015 ProsperChina™