Prosper Predictive Audiences Powered by Acxiom combines Prosper’s behavioral-based consumer insights and Acxiom’s comprehensive InfoBase® data to fuel effective people-based marketing.
New York, NY; July 11, 2018: Prosper and Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, today announced a joint solution for marketers and their supporting agencies that enables brands to increase the accuracy and predictive power of their omnichannel marketing efforts, resulting in consumers receiving more relevant offers when they are most interested in considering a purchase. Prosper Predictive Audiences powered by Acxiom is an end-to-end, privacy-conscious solution that unites the power of Prosper’s unique, award-winning consumer survey insights and analytics with Acxiom’s InfoBase® data, one of the world’s richest, most accurate and most ethically sourced third-party data sets available. The joint solution makes it possible for marketers to create actionable audiences with the highest likelihood to be in-market, increasing the accuracy and relevance of a brand’s marketing efforts and fueling more effective people-based marketing.
“Acxiom is thrilled to be extending our long-standing partnership with Prosper Insights & Analytics. Their reputable consumer survey insights, enhanced with Acxiom’s rich data sources, will enable omnichannel marketers to fuel powerful customer experiences,” said Bryan Donovan, Acxiom’s Vice President, Data Strategy & Acquisition.
Prosper has conducted the largest ongoing monthly survey on consumer behavior, future purchase intentions and attitudes on media influences since 2001. The National Retail Federation uses monthly survey data provided by Prosper Insights & Analytics to understand consumers’ self-reported behavior relating to what they expect from retailers, what inspires them to make a purchase and the key touchpoints along their purchasing journey.
Working closely with behavioral scientists and the academic community, Prosper has collected data that complements lagging indicators, such as company transactional data, for a more holistic view of the consumer by measuring intent, spending, impulsivity and overall economic mood. These insights across consumer purchase categories have resulted in the development of new Prosper Predictive Audiences focused on health, groceries, auto, entertainment and overall digital behavior, in particular.
These audiences will either be custom or off-the-shelf, available through Acxiom’s Audience Cloud® and the LiveRamp® Data Store. Both Prosper and the patented Acxiom Safe Haven® data management framework provide powerful privacy protections, assuring the ethical use of data while increasing the accuracy and predictive power of marketing efforts.
“Prosper is excited to expand our long-term relationship with Acxiom to leverage their syndicated audience data and omnichannel delivery platforms, which provide a global digital marketplace for data partners and buyers alike,” notes Gary Drenik, Chief Executive Officer.
Prosper Insights & Analytics is a global leader in consumer intent data serving the financial services, marketing technology, and retail industries. We provide global authoritative market information on US and China consumers via curated insights and analytics. By integrating a variety of data including economic, behavioral and attitudinal data, Prosper helps companies accurately predict consumers’ future behavior to help identify market behaviors, optimize marketing efforts, and improve the effectiveness of demand generation campaigns. www.ProsperInsights.com
Acxiom provides the data foundation for the world’s best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. A leader in identity and ethical data use for nearly 50 years, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant. Acxiom is a registered trademark of Acxiom Corporation. For more information, visit www.Acxiom.com.
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