First Infographic Shines Spotlight On Consumer Sentiment, Purchase Intentions And Prosper Spending Scores For Apparel And Shoes Worthington, OH – 3/6/2014 ProsperChina™ has released the first in a series of Consumer Snapshot Infographics, available in both English and Chinese, to
Prosper Insights & Analytics™ Releases Healthcare Coverage Vital Signs Matrix To Assess U.S. Healthcare Market In Turmoil And Drive Predictive Modeling
Worthington, OH – 3/4/2014 Prosper Insights & Analytics just released a special analysis of over 15,000 consumers comparing health diseases/conditions to healthcare coverage type in its “Healthcare Coverage Vital Signs Matrix.” Prosper funded and conducted this research to get a
Big Data Bypasses C-Suite
Everywhere you turn today it seems like someone is hawking something to do with big data—today’s corporate “must have”. It seems that all the buzz and hype usually gets down to some very tactical application/outcome which sounds an awful lot
Prosper’s New Health InsightCenter™ Provides A Spotlight For Marketers In A Turbulent Healthcare Market
February 05, 2014 In coping with the upheaval in the healthcare market, many providers from insurance companies to hospitals will turn to advertising as a way of promoting their services to confused consumers. Millions of dollars could be wasted unless
Insights You Can Use
Big data can be a big challenge. Zeroing in on the right information is crucial, especially in an uncertain economic environment. Below are a few examples of how different industry thought leaders are using Prosper Insights & Analytics’ smart data
BIG Data Equals BIG Headache For Executives
In 2014, the lure of big data solutions will catch many executives in a maze of both useful and useless data, and the result will be a big disappointment if they don’t have the right strategy. As businesses clamor to
Prosper Impulsivity Scores for Electronics Retailers: Target Shoppers Most Impulsive; Amazon Shoppers Least Impulsive
December 10, 2013 Consumer electronics remain a popular gift category this holiday season. 36.1% of Americans have added items such as TV’s, DVD players and mobile devices to their lists. And it appears that they may get their wish; one-third of consumers
Prosper Mobile Aptitude Scores for Toy Retailers: Toys R Us, Amazon and Target Have More Mobile-Minded Shoppers
Toys R Us Shoppers Have High Mobile Capacity, Presenting Challenges for the Toy Giant this Holiday Season Worthington, OH – 11/21/2013 While toys remain one of the hottest holiday gift categories this year, with overall planned holiday spending down from
Prosper Insights & Analytics Releases Holiday 2013 Retail Winners & Losers at Morgan Stanley Global Consumer and Retail Conference
Worthington, OH – November 19, 2013 Prosper Insights & Analytics, a leading provider of advanced business intelligence, released the Holiday 2013 Retail Winners & Losers at the Morgan Stanley Global Consumer and Retail Conference today. Pam Goodfellow, principal analyst for the firm,
Jim Follett to Lead Strategic Licensing Initiatives for Prosper Technologies
Worthington, OH – 10/23/2013 U.S. analytics software company Prosper Technologies has appointed Jim Follett, formerly CEO of Authentic Response, Inc., as a strategic advisor for its InsightCenter™ licensing initiatives. Jim will develop arrangements with both information companies to enhance and