New Infographic Compares Online Purchasing Behaviors Of Chinese And American Consumers Worthington, OH – 6/24/2014 ProsperChina™ has released the latest Consumer Snapshot Infographic, available in both English and Chinese, to provide global marketers with a better understanding of Chinese Consumers.
Big Data And The Madness Of Crowds
The latest from Prosper Now’s Blog on Forbes.com… In his 1841 book Extraordinary Popular Delusions and the Madness of Crowds, Charles MacKay wrote of the crowd psychology that drive numerous “National Delusions,” “Peculiar Follies,” and “Psychological Delusions.” Among the various manias were the
David Vs. Goliath: Why Little Data Will Win Over Big Data
In the Bible, David a young man, probably a teenager, defeated the nine-foot Philistine named Goliath with a sling and a pouch full of stones. Until David came forward, King Saul and the Israelite army had been taunted and intimidated
The Real Big Data Opportunity
The latest from Prosper Now’s Blog on Forbes.com… Prosper Insights & Analytics CEO Gary Drenik shares his thoughts regarding the real opportunity for big data and lets readers in on a little secret. Read it here. Plus we’ve compiled all of his recent posts
Is Mass Hysteria Driving The Big Data Market?
In psychology it is called mass hysteria, a condition affecting a group of persons characterized by excitement or anxiety, irrational behavior or beliefs, and may also include inexplicable symptoms of illness. One could make the case that this defines the
Three Legs Of Big Data Stool Needed For Success
Success in the big data world is far more than what many of the software and hardware vendors would have you believe. Simply buying software does not qualify as being in the big data world. It may only mean that
Majority of Americans Wouldn’t Recommend Affordable Care Act
Worthington, OH – 4/22/2014 The bumpy rollout of the Affordable Care Act (ACA) seems to have had a negative impact on how people feel about it. According to a recent analysis from Prosper Insights & Analytics™ of survey responses of
Infographic: Latest ProsperChina™ Consumer Snapshot Looks At Luxury Consumers in China
Snapshot Provides Valuable Insights For Marketers in Both United States and China Worthington, OH – 4/4/2014 ProsperChina™ has released the latest in a series of Consumer Snapshot Infographics, available in both English and Chinese, to provide global marketers with a
Is Big Data Today’s Sock Puppet?
Recently I overheard someone say, “If I get one more email or see another self-serving article or conference extolling all the unbelievable ways digital surveillance (AKA big data) can be used to solve just about every problem known to modern
Going Beyond Big Data To Knowledge
“Ipsa scientia potestas est” (“knowledge itself is power”), Sir Francis Bacon Don’t believe the big data hype Over the last month, I have written about all the hype surrounding big data including how it equals a big headache for executives