Why Macy’s may be missing out: Report

By Althea Chang | Big Data Download – Mon, Sep 23, 2013 10:43 AM EDT

Among shoppers who tend to leave Macy’s for Kohl’s when they’re shopping for women’s clothes, about 84 percent say they shop at the discount retailer for its prices. And those shoppers spend about $52 per month on women’s clothes on average at Kohl’s. Shoppers who mostly buy women’s clothes at Macy’s spend just over $76 per month in that category.

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