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voters

How Party Establishment Missed The Mark With Trump Voters

From Forbes on May 13, 2016: Perhaps Time Magazine will choose the Voter as the “person(s) of the year” for 2016. This might just be the year when historians say the voters, not their parties and ideologies, took control of the

Prosper Insights May 13, 2016 Election 2016, Media, Media Influence, Neuromarketing, Political Mindset Read more

Prosper’s Political Changer Score Identifies Voters Unhappy with Government, Excited for Election and Looking for Change

Worthington, OH – 5/3/16 Voters are rejecting the old traditional party ideology which has been illustrated in a hotly contested presidential primary and will likely carry over to the presidential election. It is important for campaign marketers to recognize that

Prosper Insights May 3, 2016 Analytics, Political Mindset Read more

New Database Goes Beyond Voter History, Taps Into Emotions Driving 2016 Campaign

Worthington, OH – 3/18/16 — Voters are said to be angry this year and Political Mindset data from Prosper Insights & Analytics™ confirms that many are unhappy with government and seek a non-politician as a solution. This unhappiness is also

Prosper Insights March 18, 2016 Political Mindset Read more
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