Black Consumers 18+ are more mobile-minded than the general population and appear to be on the leading edge of engagement when it comes to using their mobile device to aid in shopping as well as viewing online content via mobile devices, according to Prosper Insights & Analytics™.
Overall Black Consumers have a mobile aptitude score of (more…)
Best Buy‘s problem isn’t shopper traffic, it’s buyer traffic.
Beginning on March 3, the big box will take yet another step to remedy this [very big] problem, when it beings a permanent price matching policy aimed squarely at low-price competitors like Amazon.com and Walmart. For those “showroomers” keeping tabs on prices with smartphones or tablets while testing out Best Buy’s wares in store, this announcement goes a long way to satiating that need for instant gratification that an online retailer like Amazon cannot fulfill – a potential “win” for Best Buy.
However, a big question remains: Will this new price matching policy be enough to restore shoppers’ trust in Best Buy? (more…)
Listen in as Michael Perkins, Ph.D., Chief Scientist, Prosper Technologies, talks about recent discoveries regarding Happiness & Key Economic Indicators: http://goprosper.com/audio/mperkins-022013.mp3
Latest consumer discoveries for February 2013. For more: www.ConsumerSnapshot.com
The relatively recent advent of online shopping, technological mobility, and pricing transparency puts new meaning to the adage that the “customer is king” (or queen) for retailers. If the customer thinks a retailer’s prices are too high, a competitor will be sought out. A customer may only visit a physical store’s “showroom” to test drive a product he/she plans to buy online. With a mobile device in hand, a customer can verify the truth behind a sales associate’s pitch in just a few clicks. And, retailers’ face time with potential customers is dwindling with shoppers “cybernating” – increasingly headed online for purchases. Today’s customers are well-informed, adept at product research, and know how to maximize their budgets – often at the expense of loyalty to any particular retailer. (more…)
Strong Correlation Exists between Happiness & Key Economic Indicators
WORTHINGTON, OH – 2/18/13 – In the midst of an ongoing global discussion among proponents of “behavioral economics,” Prosper Insights & Analytics provides support that happiness is a leading indicator of key economic markers such as government housing starts, industrial production, real income, employment and real retail sales. The discovery is based on an ongoing in-depth review of three years of happiness data and longitudinal time-series data from multiple government sources. The first in a sequence of releases regarding the relationship between happiness and the economy focuses on housing. (more…)
Top Financial Apps: Generic Bank Apps, Chase, Bank of America, PayPal and USAA
WORTHINGTON, OH – 2/13/13 – An analysis of data from Prosper Mobile Insights™ reveals that more than 3 in 4 mobile users conduct banking activities using a smartphone or tablet, and more than half say they engage in shopping behaviors via mobile. Two in five also say they (more…)
Amid Apple’s disappointing earnings report and subsequent stock slide, it appears that Google’s Android platform is poised to take another bite out of Cupertino-based tech giant in the first quarter of 2013, according to potential customers.
Prosper Insights and Analytics™ examined shoppers’ consideration of the four top-selling smartphone operating systems: Android™, Apple iPhone®, BlackBerry®, and Windows Phone. This examination revealed that among consumers thinking about a mobile phone purchase over the next 90 days (January, February, or March 2013), Android-powered devices are the most popular operating system under consideration. In fact, these shoppers are 51% more likely to be mulling over an Android smartphone compared to the Apple iPhone. (more…)