Worthington, OH – 3/1/2017

Prosper Insights & Analytics™, a leading provider of business intelligence solutions, has released a new report available for purchase titled, “Prime Risk: A Retailer’s Guide to Understanding Amazon Prime Members.”

Over the past several years, as Amazon.com has grown its market share, loyal customer base, and product lineup, it seems that many competing retailers and brands underestimated – or were in complete denial of – Amazon’s impact on the retail industry and shifting shopping habits as consumers increasingly became comfortable purchasing online. Amazon is no longer an abstract digital pest for retailers – it’s a full-blown disruption to the industry as a whole. Shoppers, who are increasingly becoming Prime converts, LOVE the change, which in turn threatens the livelihood of every other retailer in the industry. As they gravitate toward Amazon in search of products, information, and other digital services, traditional retailers are left to compete for shrinking share of consumers’ wallets.

For retailers no longer in denial about the effect Amazon has had on both shoppers and the retail industry, this report is to serve as a guide to understanding Amazon Prime from the point of view of consumers, identifying which retailer shopper groups and formats are most at risk for losing customers to the Amazon vortex. 

Click here to purchase “Prime Risk: A Retailer’s Guide to Understanding Amazon Prime Members.”




For this report, Prosper Insights & Analytics analyzed 82 retailer shopper segments (listed below) to determine retailers’ Prime Risk among existing core customers from two very important perspectives:

  • Overall percentage of Prime members
  • Rate of Prime membership growth

In order to benchmark retailers’ Prime Risk compared to competitors, this report also presents shopper segments’ Prime inclinations by the following retail formats:

  • Discount/Off-Price
  • Department Stores
  • Grocery/Supermarkets
  • Specialty Apparel/Beauty/Footwear
  • Specialty Hardlines
  • Warehouse Clubs
  • Drug Stores

retailers analyzed for amazon prime report Prosper Insights & Analytics

Click here to purchase “Prime Risk: A Retailer’s Guide to Understanding Amazon Prime Members.”

About Prosper Insights & Analytics™
Prosper Insights & Analytics provides advanced business intelligence using sophisticated analytical software to examine unique datasets and provide answers to executives via its cloud-based InsightCenter™ platform powered by Prosper Technologies. By integrating a variety of data including economic, behavioral and attitudinal data, Prosper Insights & Analytics delivers insights for executive decision making. Further, it is continually identifying unique insights through analytics to enable marketers to make knowledge-based decisions rather than relying on intuition. To learn more: Prosper Insights & Analytics

Chrissy Wissinger, Director, Communications
Pam Goodfellow, Consumer Insights Director / Principal Analyst

Amazon Prime Risk: Prosper Releases Guide to Understanding Amazon Prime Members
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